Evergreen Content: How To Create It and Why It Drives Major Traffic to You
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When I first started blogging, I had no idea what the term “Evergreen Content” meant. I was just aiming to write content that would stay helpful and relevant to my readers for years to come. Little did I know, that is what evergreen content is all about. Just like an evergreen tree, that’s the idea behind this type of content.
Evergreen content drives major traffic because it’s valuable content that readers that they’ll share!
As your content is shared, you’ll continue to attract more and more readers.
Evergreen content is my favorite to include on my editorial calendar because it helps attract people to our sites and makes the blog itself sticky. Evergreen posts also help SEO and are usually full of keywords.
If you haven’t check out the full Start a Blog Series, we have SEO and traffic lessons available for free.
Below we’ll outline:
- Benefits of Creating Evergreen Posts
- What Makes it Evergreen
- How to Create Evergreen Content
- Creating Ways to Make the Content Sticky
Benefits of Creating Evergreen Content
- Helps focus on quality posts versus quantity – allows you to blog less
- The content can be repurposed into a video, podcast, series and more.
- Attracts more traffic than any other blog posts
- Generates more organic shares on social media
- Allows you to interlink to other posts on your blog
- Helps you rank better on search engines over time
- Showcases your voice and expertise
- Focuses on your ideal readers’ needs
- Updating and editing is rarely needed
- Allows you to focus in on specifics and details
- Easier to monetize than any other blog posts
- Continues to attract new readers
- Offers a ton of value to your readers
- Viral posts are typically created evergreen content
What Makes it Evergreen Content?
Evergreen posts typically don’t include any dates or details that would date the content. It also is not just a fluff piece of content. In contrast, it’s highly valuable and outlines how-tos and tips clearly.
Evergreen content is also usually aimed at a beginner in your niche topic. Our Start a Blog Series where we outline getting started, creating content, gaining traffic and making money is evergreen marketing.
You’ll also see these types of posts are eye-catching in their titles and include images.
Creating Evergreen Content
Know Your Audience
Your content should focus on who your audience is and their interests. Is there a struggle you can answer? If so, that is your evergreen post right there.
Focus on topics that won’t need to be updated often and that are unique to your niche.
Keep it Simple & Specific
You want to stay on topic and keep your words and examples clear and easy to understand. Your evergreen posts should be the top posts on your blog so make sure it’s your best-written content. While it’s easy to understand, its actually good if the post is longer and offers specific details that relate to your reader.
Show Off
Evergreen posts should focus on your unique perspective and creditability. This will help your reader trust you and continue to read your content.
Continue to Promote It
Since these types of posts will be valuable and well-written, you want to continue to promote them across social media.
Types of Evergreen Posts
A lot of these suggestions are also outlined in more detail our post: 11 blog topics to drive traffic & make money.
- A Roundup of favorite recipes, products or tools
- Detailed answers to frequently asked questions
- Reviews of products
- How-to guides for beginners
- Resource lists
- Lists of tips or secrets to doing something better
- Common mistakes and how to correct them
- Tricks and strategies to help accomplish something
- Seasonal posts that will offer value each year
- Opinion posts that show your brand and expertise
- View more here
Making Evergreen Content Sticky
As we mentioned before, it’s important to keep promoting your best evergreen content to attract major traffic.
A few tips to keep evergreen content on the top of your readers’ browsers are:
- interlink to evergreen content throughout new posts
- make the content memorable
- continue to share evergreen content on your social media channels
- offer evergreen content in your site’s menu
- include links to these posts on static pages like your about page
- consider including them on a side bar or footer
- create a time each month to review these posts, update
- include your best content on newsletters and welcome emails for new subscribers
