The three top questions we get asked about blogging are: how do you get started, how do you pick a topic, and then how often should you blog? So we wanted to make sure all three were answered in our Start a Successful Blog Series.
While we would love to be able to say there is a magic number, there isn’t one.
The closest thing to an answer is:
You should create high-quality blog posts as consistently as you can.
With that said, there are a few tips and notes that may help you decide how much time you want to commit to your blog.
Research on How Often You Should Blog
- Forbes found that 4 posts per week to be ideal.
- Hubspot also showed that blogs with 16+ posts a month have 4.5 times more traffic as those with only 0-4 a month.
- If you’re creating relevant content that is search engine optimized, you can see traffic build as your blog grows.
- 90% of HubSpot’s traffic comes from older posts.
- If you’re starting a blog, it’s best to get in at least 1 post per week to maintain a following. Any fewer than 1, people may stop coming back to read.
- You also don’t want to change your publishing habits all at once. If you are starting with 1 post per week, bump up to 2 posts then 3 and so on versus a big jump up or down.
- People also don’t want to read a blog EVERY day so don’t feel like you have to blog 7 days a week.
- It’s better to write 1 really great blog post than 4 okay ones a week.
Questions to Ask Yourself
- How often can I write a high-quality blog post?
- How long will it take me to write and edit a blog post that is 500+ words? (We suggest budgeting an hour per post)
- If I include pictures, how much time and money will that take? (We use Canva a lot)
- Will I promote my new posts on social media or with an email? How much time will that take?
- Can I do this consistently?
7 Do’s and Don’ts
- DO ask your readers how often they want content.
- DON’T jump up or down in how much you blog per week. Make changes gradually.
- DO track your results – do you see your traffic go up or down as you blog more/less?
- DON’T burn out trying to hit a huge number of posts per week.
- DO use evergreen content that will be valuable throughout the year.
- DON’T forget to promote each post on social media and with an email list.
- DO make time to review and revise old posts. This helps SEO and linking to new content you’ve published.
Creating a Content Game Plan
Since there isn’t a right answer to “how often should you blog?” Each one of us can create a game plan that works with our goals and time available.
Keep in mind, if you are wanting to blog full-time and wanting a full-time income from blogging, it will probably take several hours a week. One way we make money blogging is including affiliate posts in our content which you will see below.
1. Buy a Planner & Be Consistent
Having a planner has helped us schedule time to blog per week. It’s also helped us be present in our personal life too! The reason is we know when our work hours are going to be, and that means we also can schedule free time too. We sit down with our Passion Planner once a week and schedule our time out.
Having a planner also keeps you on track with your time, too!Don’t just aim to “Blog on Tuesday’s” schedule it in your planner, and you can always schedule blog posts to go out any day you want with WordPress. You’ll see the option on the right-hand side every time you write a new post.
2. Track Your Results
WordPress’ Jetpack Statistics are great for showing you your traffic per day, week and month. It also shows you how people find your blog (Facebook, Google, Pinterest, etc), and also what people are clicking. Analytics can also help show you how much time people are spending on your site.
An advanced tool we use, love and are affiliates for is SEMRush. It allows you to brainstorm keywords to blog about, see where you may have errors are your site, and set up SEO ideas to improve current content. It is a bit pricey though.
3. Don’t be afraid to try something new.
By tracking your results, you may see a place to improve. If you see a big amount coming from Pinterest, maybe that’s where you spend your time amplifying content or doing an ad campaign. If no one comes from Facebook, what could you change to see if it helps bring in people?
Also, keep an eye on subscription and open rates if you’re sending emails. This can help you see if you need to change how often you post or what you’re posting about. If you aren’t sure if it’s the type of or the frequency, ask your readers! They’ll let you know!
In your opinion, how often should you blog?
If this blog post helped you, please then share it on Pinterest. You can also learn more with our Start a Successful Blog Series.