Why Beachbody is Bad & Why Coaches are Leaving (2024)

You may see several top coaches leaving Beachbody, but is Beachbody bad? We share what the company is doing currently and upcoming changes to the network marketing division.

We’ve been partners with Beachbody since July 2011. We went from 2 flavors of Shakeology and DVDs to a variety of supplements, gym equipment, and streaming offers.

While we are so grateful for their products and income opportunity, we also aren’t blind to areas where things could be improved and trends in the overall fitness industry.

A lot has changed about people’s habits since 2020, and companies have to be willing to adapt to those changes. 

Why are Beachbody Coaches leaving?

Beachbody coaches aren’t leaving by choice. Beachbody (BODi) is dissolving their network marketing opportunity. They announced this on September 30, 2024, and the network marketing division will be officially ended in December.

This means Beachbody coaches don’t have a stream of income anymore. 

Beachbody is going to has an affiliate option, but affiliates will not be able to see their customer’s orders. Affiliates will only know that they’ve made sale versus who bought it.

This lack of customer information and drop in income potential has left many coaches looking for different opportunities and jobs.

Why is Beachbody bad?

Beachbody’s workouts are very well made and high quality, and many of their supplements carry Informed-Sport Global Sports Nutrition Certification. With that said, they have made a few questionable decisions in the past few years.

In 2022, they went public with the company. Since then, the sales, communication, and products have been hit or miss.

For example, they raised the price of an annual membership by nearly double. Then, after the die-hard fans bought it at the higher price, they offered a “Buy one year, get one year free” special.

They also promised new monthly “BODi blocks” for members at this new price only to limit and eventually discontinue them.

We were also told LAVA wouldn’t be available for regular BODi members until Winter 2025. So we encouraged people to buy VIP access if they wanted it sooner. After the launch, BODi changed their mind and added it within 60 days of the initial launch.

The last decision we’ll weigh in on is stopping the network marketing aspect of the company. 

You may say we are biased. We certainly may be after being a coach for 13 years, but these are just our opinions.

We understand that they may have had no choice due to financial reasons, but marketing wise they’ve lost one of their unique selling features — the community.

Now more than ever, you can find a workout on Youtube or social media for free. Beachbody was unique because of the high quality of workouts and the support that came with it.

On top losing that selling feature, they’ve also alienated a large portion of their customers. Beachbody coaches typically bought products and workouts, but will they now? I’m guessing it will only be a small percentage.